MAR 22, 2021
Pitch Your
Innovative Ideas
The Top 25 Teams will complete a pitch deck to present in front of our judging panels - a valuable experience for all startup newcomers.
Access to
Professional Training
Up to Top 8 shortlisted teams and their teachers will also receive exclusive training provided by the MIT Hong Kong Innovation Node to boost their entrepreneurial capabilities.
Pair up with experienced mentors who help you look through the market and find potential gaps in your business plan.
Summer Foreign Exchange Program
to explore creativity, innovation and entrepreneurship
Mentorship Program
by top academics from the world’s top universities
Your IdeaPOP! Journey
Who can Apply?
  • Any secondary school student aged 12 to 19 in Hong Kong with a passion for entrepreneurship is eligible.
  • School team submission: Your application has to be submitted on a school team basis; Individual submission is not accepted. Each school can submit more than 1 application.
  • Form a TEAM OF 4 and INVITE 1 TEACHER as your team’s guardian.
How to Apply?
Online Submission

Submit a PowerPoint presentation of up to 15 SLIDES in PDF format to illustrate your entrepreneurial ideas, which includes:

  • Problem Statement
  • Idea
  • Value
  • Implementation
1 Problem Statement
Select one or more than one of the following areas, identify what problems you are going to solve for schools or students, and tell us your goal
i.e. what do you want to achieve?
We focus on 5 areas
Mental Wellness
Energy Consumption
Waste Reduction
Smart Home or School
How do you solve the problem? What is your proposed solution - be it a service or a software application or a hardware or a business idea? If you already have a MVP (minimum viable product), it will be great to show us.
Tell us why your idea is needed. What benefits are derived from solving the problem? What is your value proposition - the value that you create for your target users or organizations?
How do you deploy your plan? How do you scale up and sustainably operate your solution?
Judging Criteria
  • Creativity (30%)
  • Feasibility (30%)
  • Relevancy to School (25%)
  • Completeness of the idea (10%)
  • Pitch Deck Design (5%)
Challenges Overview
Online Semi Pitch for the Top 25 Teams
On January 9, 2021, your team will pitch your idea online to our AEF panel and all the teachers involved.

Pick Your Language

  • Present your ideas online in English, Cantonese or Mandarin
  • Present your pitch deck in English

Pitching Format

  • 8-min presentation + Q&A
  • You will answer follow-up questions at least in last 3 mins

Judging Criteria

  • Pitch Performance (20%)
  • Knowledge of their industry (30%)
  • Relevancy to school (30%)
  • Completeness of the idea (20%)
Final Pitch for the Top 8 Teams
You will pitch online to convince our top-notch judges that your idea is the best among all.

Pick Your Language

  • Present your ideas on stage in English, Cantonese or Mandarin
  • Present your pitch deck in English

Pitching Format

  • 8-min for Presentation + Q&A
  • You can decide your time allocation to Presentation and Q&A respectively

Judging Criteria

  • Pitch Performance (25%)
  • Knowledge of selected industry (15%)
  • Relevancy to School (30%)
  • Feasibility (30%)
What is a MVP? What do I need to do for the first round?

A MVP (Minimum Viable Product) is a simplest form of your idea. i.e. If your ultimate goal is to help eliminate all the plastic waste in all the schools around the world, your MVP will most likely to be a solution that you can start in your school first.

If you are selected for Online Semi Pitch, please give us an idea of what your MVP will be.

If you are selected for Final Pitch, you are required to present your MVP in your pitch.

What kind of business ideas will be qualified for the application?

As long as your ideas are related to the five areas set out, and your plan is financially sustainable, your business ideas will be qualified for the application.

Can one teacher represent multiple teams?


Who is on the panel of judges?

Student startups will be selected and ranked by a panel of judges, including industry experts, investors and startup experts, who represent local and global startup communities.


JUMPSTARTER is a startup platform for all entrepreneurs and young people to jump start their dreams in Hong Kong. It is also a first-of-its-kind startup event where we unite entrepreneurs, corporates and investors to build, empower and boost Hong Kong’s startup ecosystem and entrepreneurship.